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Famed LA artist Andre Miripolsky, creator of "No Fear Art" and Absolut Vodka ad art, and Christian Mitman, a successful serial entrepreneur, want the phrase "Viva LA" to become as widely known and ubiquitous as New York's "I Heart New York."

I do remember that when the epiphany happened, I had the inspirational feeling that writing down the words "Viva LA" was like magic. Once it left my studio it would have a big and charmed life.

Award-winning artist Andre Miripolsky breathes new life into the Los Angeles art scene with his whimsical creations that celebrate the city’s culture and history. As featured in Pasadena Magazine!  

Andre Miripolsky, one of DTLA's most revered artists, created a unique and hopeful "Corona Series" in March & April of 2020.  LA Downtown News went behind-the-scenes with Andre to explore the inspiration behind this and his exciting Viva LA launch.